Arsenal and Sobha Realty announce a new partnership.

Published on September 22 | Press Releases

In a momentous occasion that brought together the worlds of football and luxury real estate, Arsenal Football Club proudly unveiled a groundbreaking global partnership with Dubai-based real estate developer, Sobha Realty. The official signing ceremony took place at the prestigious Sobha Hartland Events Hall in Dubai, witnessed by key figures from both organisations and Arsenal legend Sol Campbell.

The multi-year agreement marks Sobha Realty as the club’s Official Global Real Estate Partner, a strategic collaboration that promises to redefine the future of sport and real estate partnerships. Ravi Menon, Co-chairman of Sobha Realty, Francis Alfred, Managing Director of Sobha Realty, and Juliet Slot, Chief Commercial Officer of Arsenal F.C., joined forces to formalise this exciting venture.

Under the terms of this partnership, Sobha Realty will gain prominent visibility at all men’s and women’s domestic games hosted at the iconic Emirates Stadium, enhancing the fan experience for locals and international visitors. Beyond the stadium, Arsenal and Sobha Realty will engage in collaborative initiatives to advance the sports industry in Dubai and worldwide. These endeavours include hosting football experiences such as youth football clinics, tournaments, and seminars.

In a significant development, Sobha Realty will also secure naming rights to The WM Club, a premium match-day hospitality suite at Emirates Stadium, which will now be known as ‘The WM Club, Presented by Sobha Realty.’

Juliet Slot, Chief Commercial Officer of Arsenal F.C., expressed her enthusiasm about this groundbreaking partnership, stating, "I am delighted to be in Dubai to sign this agreement and officially announce our new partnership with Sobha Realty. It is important that our partners share our vision, and Sobha Realty’s strong heritage in the region and its unwavering commitment to always moving forward match our ambitions as a club."

She further emphasised the significance of this collaboration, stating, "This is our first Official Global Real Estate Partner, a further sign of our commercial strength, and ability to continue attracting new partners from a diverse field of industries and backgrounds. We look forward to working with Sobha Realty in the years ahead and supporting its growth as a brand across the world.”

Ravi Menon, Co-chairman of Sobha Realty, noted the shared values and commitment that unite the two organisations, saying, "Sobha Realty is delighted to be embarking on this exciting journey as Arsenal Official Global Real Estate Partner. Our collaboration with the globally recognized football institution is a coming together of shared values of both organisations as the ‘art of the detail’ meets the ‘art of football’."

He emphasised the commitment to excellence and growth, stating, "It demonstrates our unwavering commitment to the highest standards, driving sustainable economic growth, and access to international markets and talent. Having reached a significant milestone with this collaboration, we look forward to a successful and lasting future with Arsenal.”

Francis Alfred, Managing Director of Sobha Realty, expressed his excitement about this partnership and its potential impact on the real estate and sports industries, saying, “It is a momentous occasion for Sobha Realty to join hands with The Arsenal as their Official Global Real Estate Partner. Our collaboration is a crucial step towards promoting excellence and growth in both, real estate and sport."

He further highlighted the interest from UK consumers in Dubai Real Estate and the partnership's potential to strengthen their brand in the UK and surrounding markets, stating, "We have seen a heightened interest in Dubai Real Estate from UK consumers and with this partnership with Arsenal, we look forward to strengthening our brand in the UK & surrounding markets. We are very excited about this partnership and we hope to reach new heights and present a promising opportunity for Dubai's talented football community.”