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Our Signature Quality
Our Signature Quality
A thorough understanding of every block of the real estate value chain, fortified by decades of experience in executing them, gives us complete control in every aspect of the business making us the only fully backward integrated property developer in the world.
Real passion has the power to transform perceptions, lifestyles and skylines
Mr. PNC Menon
Chairman & Founder, Sobha Group
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Design
At Sobha, we believe that meticulous planning sets the path for perfect execution. Therefore, we’ve created in-house capabilities in the field of architecture, interior design and landscaping. The design studio boasts of 70 odd professionals from various fields who continually explore the finest of trends from across the globe and incorporate it into projects. This studio is like the brain of the organization where creativity and pioneering thought process germinates.
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Engineering & contracting
A design is only as good as it’s executed in reality. To ensure that the pioneering and ground-breaking designs of the design studio are executed to the tee as per the vision, we’ve created enormous capabilities in the field of engineering and contracting. The primary capability areas that have been mastered by us encompass - foundation, form work, masonry, concreting and roofing. This ensures that we do not rely on outsourcing to 3rd party contractors and eliminates the likelihood of contractor defaulting which is known to plague many real estate projects across the world. The secondary capability areas include the MEP division (mechanical, electrical and plumbing) which takes care of all lighting, air conditioning, plumbing needs.
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Material sourcing
To make sure that the quality and precision used during engineering is given its due, we source materials from the best manufacturers across the world and follow a ‘No Compromise’ rule of thumb here. From the remote corners of the house to the smack center of the living room, the materials used by us are manufactured in-house and are top notch with a lifetime that would serve generations. The highest quality materials are sourced globally for our homes. We’ve also created in-house manufacturing capabilities in areas such as furniture, façade, mattresses, concreting, pre-casting etc. This helps us in achieving the highest quality standards possible at an optimal cost, and also ensures accelerated delivery cycles. All machineries used at our manufacturing units are of German make and operate with German precision.
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Craftsmanship
The best of designs, best of machineries and technology and best of material could be available , but without an expert craftsman to put it all together - the end product will never make the cut. At Sobha, we’ve perfected the art of craftsmanship over decades, encompassing areas like tiling, joinery, woodwork, painting, polishing etc. No layer of paint is uneven, not a single tile is mislaid. The marble tiles are dry laid and adjusted aesthetically to achieve intricate vein patterns. The bathrooms are 100% leak proof and boast of ZERO water stagnation. 54 mm thick doors slide with ease at the mercy of your little finger.
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Quality control
An autonomous quality control cell, reporting directly into the legend - Mr. P N C Menon – himself, works with a hawk eye to ensure that even the remotest of defects that might have creeped in despite the rigor are weeded out before the product is presented to the customers. Such is our obsession towards quality that we have now set a bar that only we can surpass. The team headed by German Engineer, Olaf Wagner, follow processes that find mention in the case studies of Harvard Business School.