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The World Of Sobha
The World Of Sobha
SOBHA projects signify the start of a new era - an era where quality meets consistency, technology meets aesthetics and passion meets perfection. Mr. PNC Menon, Founder & Chairman a thought leader and a pillar of society, encourages each employee to be a specialist in his/her own field. Today, more than 3,500 motivated Sobhaites practice the group’s strong belief - Passion At Work
Let the drive for perfection start from within
Mr. PNC Menon
Founder & Chairman
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Legacy
SOBHA Group is a multinational, multiproduct group with developments and investments in U.A.E., Sultanate of Oman, and India. Established in 1976 by a first-generation entrepreneur, PNC Menon who started an interior decoration firm under the name of Services and Trade Company in Muscat, Oman, the group has grown into one of the most respected names in all the countries in which it has established businesses. It expanded its footprint in 2003 to Dubai, the business capital of the Middle East. Dubai’s world-class infrastructure, sustainable economic growth and access to international talent made this an ideal location to establish SOBHA Middle East, a privately held company with plans to diversify to other regions in Asia and Europe with focus on luxury residential development, hospitality and furniture manufacturing
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Quality – The Philosophy
SOBHA as a brand stands and strives for benchmark quality, customer centric approach, robust engineering, in-house research, uncompromising business ethics, timeless values and transparency in all spheres of business conduct, which have all contributed to making it a brand trusted for excellence. SOBHA is an organization where quality meets excellence, technology meets aesthetics and passion meets perfection. Each project undergoes a regime of rigorous tests, inspections/checks and approvals to ensure that quality is maintained from ground breaking to commissioning. Workmanship is of the highest standard in the industry with multiple levels of quality assurance processes including on ground checks by independent master crafts men. All the materials used in our projects have been sourced from the industry’s finest suppliers, both locally and internationally.
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Craftsmanship
Being the only foremost backward integrated company known in the world is what makes SOBHA stand apart from the rest of the real estate organizations. It means that the company has all the key competencies and in-house resources to deliver a project from conceptualization to completion ensuring:
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Timely Delivery: Every project and every detail are value engineered to achieve the highest quality possible and delivered in a timely manner.
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Unmatched Quality: A 5-tier inspection process (over 8,000 man-hours invested in supervision) is conducted to improve living standards.
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Philanthropy
The philanthropic initiatives undertaken by SOBHA have clear goals in specific areas of development and are truly replicable models in the society. Sobha’s philanthropy is all about creating hope. The organization gives 50% of it profits back to the society which provides education for the poorest of poor girls and creates sustainability for poor women. The primary focus is to touch lives and give hope to the poorest and needy strata of the society in the long term.
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